Sunday, July 12, 2015

Maximizing Meeting Effectiveness during Organizational Change

Meetings can always be challenging, particularly when it comes time to deliver details of organizational changes to employees. As creatures of habit, no matter the delivery method most employees may have questions, hesitations, fear and anxiety around change. With this in mind it’s important to consider the most effective method to facilitate these types of meetings. The following are a list of six important tips to consider when executing your gathering.

Tip #3 Do Pre-work
Take time to reflect on all important elements of the change. What exactly is the change and how will this impact your employees? How do day-to-day operations change and what should this look like? What negative feedback do you anticipate you might receive? Can you accurately share the anticipated and immediate positive outcomes of the changes? Brainstorming and even role-playing what these scenarios may look like will help prepare you with constructive responses during a presentation. A clear understanding of the change itself will also provide greater ease for the facilitator to influence and clarify when questions and concerns arise.

Tip #2 Consider the Purpose, Content and Q &A
Be sure to identify the main overall purpose of your meeting prior to drafting out your plan and outline. For example, are you clearly addressing the overarching change goals and then the expectations to reach those? This clear identification will allow you to easily convey the value and purpose behind the changes as well as craft the desired flow, format and words appropriately when determining your agenda. Selecting appropriate visuals, audio or charts to help the audience connect and understand the material can also benefit change management. Lastly, clearly establish when you will take questions. For example, addressing all questions and comments at the end of the meeting minimizes interruptions and helps facilitate greater focus on each particular concern at a designated time.

Tip #3 Be Prepared for Negativity
There is always “that” employee but when it comes to change “that” can become “many.” Remember to first listen. To improve the situation and meeting, the facilitator must first understand the employee’s concern, eliminating any underlying assumptions. When negative feedback, comments or questions arise, active listening allows the facilitator to hear the real distress and other possible concerns. Second, consider turning the questions around and asking the audience for support. Provide answers where you can, focusing on facts and the benefits to employees when applicable. If you don’t know and answer, tell your people that. This shows that even as a leader, you too, will not always have all the answers but you intend to collaborate and navigate the change together.    

Tip #4 Consider Handouts
To avoid data overload and to provide clear details on the change, consider providing tangible pieces of information “to go.” Change can be overwhelming and often one’s emotional reaction to certain pieces of information in the meeting may cloud their ability to retain all important information. To lessen this, consider providing each audience member something to review later that might include main takeaways, action items, and a summary of the changes. Additional support might include contact information for questions, resources, and references. This will help employees to digest the information and review details about the change again later.

Tip #5 Follow Up & Implementation
To ensure that all employees leave with a sense of purpose and action, create a long-term accountability and engagement plan. After all employees understand the new and changing expectations, host multiple follow up meetings in a variety of communication methods including workshops or town halls, allowing employees to express their questions, concerns and experience. Additionally, provide clarity on how these changes should look, who will take on what and how success will be measured. Summarize your deliverables and share clear info on when progression will be followed up on. A strong follow up plan will allow leadership to benchmark progress, overcome obstacles along the way and successfully navigate the fluctuations.  

Tip #6 Be a Leader
A true leader experiences the changes with their team and consistency in your own behavior is key to successful change. As a leader, always stay positive and solution oriented. Be sure to temperature check employees and their feelings about their progression in the following weeks. Never trash any organizational changes that you yourself might not understand or agree with. Ask questions and seek feedback. Listen and acknowledge concerns. Provide direction where you can and reinforcement when employees succeed. Be open to feedback and don’t take it personally. Foster an environment of support, understanding and encouragement toward your goal. Be the manager that walks the talk and shows your people how to traverse adversity and transformation even if you don’t yet have it all figured out.


Although change is never easy, leaders can provide a more confident direction and support through their behavior and attitude. A leader can be an instrument of change and significantly impact their team when times are unclear or evolving. These tips combined with a good understanding of yourself, will help you connect with your employees in these times. 



Barrett, D. (2013). Leadership Communication (4th ed.). : McGraw-Hill Education


Inc.com. (2000). Retrieved from http://www.inc.com/articles/2000/06/19312.html

Monday, June 15, 2015

How Blogging and Social Media Can Drive Your Business


With so many options for social media platforms and blogging sites, who’s to know what will work best for your company? Whether you’re a novice or URL guru there is certainly one for your business; each one having something unique to offer and, maybe a few drawbacks as well. Branding, marketing and recruiting are among a few of the top reasons your organization might benefit from entering the world of blogs and most are a great way to reach customers and the public to share your organizational message. So what does each have to offer and what will set yours apart? We’ve comes up with a list of our top 4 favorite blogging sites for businesses and business professionals. 

1.      
Word Press
If you like options and customization, this one’s definitely for you! Word Press offers bloggers sophistication and endless possibilities as well as easy functionality when it comes to tailoring just about anything to suit the needs of your growing business. With Word Press, users pay an annual fee for their own domain, have full freedom to modify as desired and thousands of plugin and design options. Word Press offers far more than blogging as well, making this a one stop shop for a full business website and blog feature. While the functionality may be overwhelming for the inexperienced, first timers can check out the vast array of internet videos designed to walk novice users through setting up and designing their own site: https://www.youtube.com/watch?v=G8o8u7OtuZY  
2.      
Blogger.com
The name says it all doesn’t it? Straight forward and thankfully, easy to use. Backed by Google, this hosting site is a great start for the beginner blogger with simple features and selections. While the site is owned by Blogger.com, users can choose from a wide selection of backgrounds and templates. Additionally, Blogger provides 1GB of free space and integration with Google. On the opposite ends however, this may not be the number 1 choice for those needing customization as Blogger.com is limited on plugins and advanced customization ("The Next Web", 2015). Blogger is a great way to gain exposure, grow your audience and stay mobile as users can post and view right from their Apple or Android device.  
3.      
Tumblr
The once declining “Tumblr” was bought out by the internet giant “Yahoo” for a whopping $990 million in 2013! Why so much? Well, here’s why you might just find Tumblr as a top pick on your list. Young, fresh and connected! Tumblr is easy to use, has a strong community presence and is well connected to a hip, young crowd. Users can tag and re-share much like other sites, following fellow users with niche related content and provides options to upload photos that manually post throughout the day increasing exposure. What seems like a best kept secret, Tumblr boasts features similar to other social media platforms like Facebook, but with a more anonymous feel allowing users to promote virtually anything ("Forbes", 2013). Re-blogging on Tumblr can literally take your company viral!
4.      
LinkedIn
Once only available to a select few or those we call “influencers,” LinkedIn is now open to anyone for blogging. This is a great addition to your own LinkedIn profile, specifically if you have a large connection base and want to involve them. LinkedIn is very public, continues to grow at a rapid pace and offers options to share articles, presentations, and other blogs, all of which provide the ability to drive your professional brand ("Linkedin", 2015). LinkedIn offers in depth profiles, a powerful search functionality and group options with news boards, job postings, etc. This platform allows users a more active approach to reaching their audience.

So what’s right for your business? Know your target audience, know your business and develop your strategy before you start. While these platforms can become a building block for your company and increase traffic to your site, the context of your communication and targeted audience are key. Our four featured sites provide free or low cost basic accounts to get started.


References
Barrett, D. (2013). Leadership Communication (4th ed.). : McGraw-Hill Education
Forbes. (2013). Retrieved from http://www.forbes.com/sites/abrambrown/2013/08/09/yahoo-offers-details-on-the-990-million-tumblr-deal/
LinkedIn. (2015). Retrieved from http://blog.linkedin.com/2015/04/13/elevate/

YouTube. (2015). Retrieved from https://www.youtube.com/watch?v=G8o8u7OtuZY


Author: Jennifer Amsbaugh
Mom of four, wife and entrepreneur